prada product description (spec).

The Challenge: Provide copy for a product description that highlights the dress’s main attributes and features, and speaks to the brand’s target audience.

The Brand Voice: Innovative, bold, sophisticated, modern.

The Solution: Here, the copy conjures a specific image of subtle yet extraordinary fashion for the target audience.

The mindful selection of soft descriptors (willowy, feminine, nightgown, sleek, minimalist) and language that supports Prada’s brand voice (well-crafted, timeless, bold, sophistication) provide a message to the consumer that they will feel both luxurious and comfortable, all while proudly displaying the iconic Prada branding