doordash landing page (spec).

The Challenge: Create a landing page for DoorDash that is targeting small, independently-owned restaurants. These restaurants are not current DoorDash partners. They will reach this landing page via a DoorDash ad on Facebook. Communicate the potential for partners to realize a 60% increase in profits through new customers and customers already familiar with the app.

Brand Voice: Casual-friday professional, simple, reassuring

Desired Outcome: Sign-up to become a DoorDash partner. Connect with a DoorDash support expert.

The Solution: Here, I’ve crafted copy that connects to the impact that small restaurants have on their community. Oftentimes, owners of these establishments have a loyal base of locals who feel a sense of personal equity in seeing those restaurant succeed.

Concrete numbers are effectively used here, as DoorDash has seen partners increase their profits by up to 60% through the program.

Using “More Diners. More Profit.” speaks directly to the tangible outcomes that restaurants can expect from their partnership with DoorDash.

Emphasis on words like “convenience” and “ease” speaks to simplicity, and a streamlined process, so that they aren’t taking on anything that will detract from their other responsibilities.

On each frame of the page, the inclusion of a button that links to a DoorDash expert gives restaurant owners the opportunity to be in touch with a person who can answer their questions in realtime.

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about page (spec).